Sunday, January 29, 2012

Headline magic

While I was interning at Shedoesthecity.com  I came head to head(no pun intended) with my biggest weakness, THE HEADLINE. Sure in Editing for Print and Online we were taught about how to write proper headlines but in the blog world I find not all of the Canadian Press’ rules apply.





What I found out about headlines for a blog post:
-should be in your face
-should be hilarious
-should be interesting to your reader
-don't worry about length if it's clever enough
-say what you want to say

I left the headline writing up to the ever talented Haley Cullingham and would always be so pleased when I would see my stories go up. It’s really an art to create a clever headline for a blog post. Some serious thought must go into it but even when I focused my brain I wasn’t coming up with much.

Here are some of my favourite headlines done by Haley:



Another online presence whose headlines makes my eyes tear up are those over at Dose.ca. Here are some of favourites written by them: